--- title: "Adea for leadership · Adea" description: "A morning brief with what changed in your business and why, a brief per location, follow-up questions answered in seconds, and live pages for the board." url: https://adea.app/for/leadership --- [Solutions](https://adea.app/industries) # Know on Monday morning what changed last week. Adea writes you a short brief every morning: the numbers that matter, the one that moved, why, and who's on it. Ask a follow-up in plain words, and share a page with the board that keeps itself up to date. [Start free](https://adea.app/signup?for=leadership) [See the demo](https://adea.app/demo) [Book 20 minutes](mailto:hello@adea.app?subject=20%20minutes%20about%20Adea) Free plan No card Read-only access Steelheart Fitness * *Home Watching 14 numbers ### Good morning, Louise Monday 5 Oct, 08:45 Revenue last week was **€42,919 **, 2% under the same week last year. You have **6,735 ** active members, 20 more than last Monday. * *Booking completion fell to **65.8% ** since Tuesday, in Aarhus and Odense only.Jonas has the fix ready **41 ** regulars in Odense have gone quiet.Anne has the list Each sentence opens what's behind it ## The numbers you'd ask for first. Adea learns what normal looks like for each of them, per location and per weekday, and puts the one that moved at the top of your brief. - **Revenue a day ** Card payments, compared with the same days last year. **€6,131 ** - **Active members ** Paying members, not counting the ones on a freeze. **6,735 ** - **Booking completion ** Bookings that reach confirmation. Fell on Tuesday in Aarhus and Odense. **65.8% ** - **Members who left this month ** With how long they stayed, so a bad month is easy to see. **2.2% ** - **New members a week ** Sign-ups, per centre, with January's rush taken into account. **211 ** - **Classes filled ** Across the chain, so you see when a timetable change empties a slot. **82% ** * *Normal range * *Outside normal Last four weeks ## Ask the follow-up yourself. No waiting for the analyst or the next report. Ask in plain words, and see where the answer came from. More questions owners ask - What would revenue look like this month if completion stays where it is? - Which centre gained the most members since January? - How did the autumn offer do compared with last year's? - What changed after the price of the 10-class card went up? Asked in plain words How did each centre do last week against the same week last year? The answer Bookings were up in four of six centres. Aarhus and Odense were down, both since Tuesday's release. Copenhagen ** ** +6% Aalborg ** ** +4% Esbjerg ** ** +3% Vejle ** ** +1% Odense ** ** −8% Since Tuesday Aarhus ** ** −9% Since Tuesday From the bookings table: 4,812 bookings last week and 4,900 in the same week last year, by centre. ## Work that gets done, and seen. When a brief points at people, Adea makes the list and gives it an owner. You see how far it's come without asking. - **186 ** in the list today ### Members who couldn't book since Tuesday So nobody who wanted to train is left without an answer. Worked by: Mette, operations - **41 ** in the list today ### Odense regulars gone quiet A call while they still remember why they joined. Worked by: Anne, Odense - **12 ** in the list today ### Failed payments this month €1,380, with the three expired cards first. Worked by: Søren, finance ## Where you'll read it In Adea, in your mail, in Slack or Teams, and in the AI assistant you already use. The numbers come straight from your own systems. - Slack Install the app - Microsoft Teams Coming - Claude Sign in once over MCP - ChatGPT Sign in once over MCP - Grok Sign in once over MCP - PostgreSQL A user that can only read - Stripe A read-only API key - e-conomic A read-only API key - Google Sheets Sign in and allow reading [Every integration](https://adea.app/integrations) ## Questions owners ask ### What's in the morning brief? A few sentences: the numbers you care about, the one that moved and why, and who's on it. Each sentence opens what's behind it. If nothing moved, it says so in one line. ### Can I get one brief per location or team? Yes, on Pro and Business. Each manager gets the same brief for their own place, and you get the whole picture. ### Can I share numbers with the board without exporting them? Yes. Share a page with the numbers you choose. It keeps itself up to date, and you decide who can open it and for how long. ### Do I need someone to set it up? Someone who can create a read-only user on your database, or your shop's login. It takes about 20 minutes, and we'll do it with you if you like. ## Get your first brief tomorrow morning. Connect one source for free. No card, and Adea can only read. [Start free](https://adea.app/signup?for=leadership) [Book 20 minutes](mailto:hello@adea.app?subject=20%20minutes%20about%20Adea) ## Adea for your role - [**Sales ** See which customers are going quiet and which deals moved, and get a list to call today.](https://adea.app/for/sales) - [**Support ** Find out what happened to one customer's order or booking, step by step, without asking a developer.](https://adea.app/for/support) - [**Finance ** Revenue, failed payments and outstanding invoices, checked every night, with the numbers behind every answer.](https://adea.app/for/finance)