--- title: "Adea for SaaS companies · Adea" description: "Adea watches your trials, conversion, activation, churn and revenue every night, tells you the morning one moves, and finds out which change did it." url: https://adea.app/industries/saas --- [Solutions](https://adea.app/industries) # Know which change moved your conversion. A new price list, a new onboarding step, a release on a Thursday. Adea checks your trials, accounts and revenue every night, tells you when a number moves and which change did it, and gives your team the accounts to talk to. [Start free](https://adea.app/signup?for=saas&industry=saas) [See the demo](https://adea.app/demo) [Book 20 minutes](mailto:hello@adea.app?subject=20%20minutes%20about%20Adea) Free plan No card Read-only access Kvikdesk * *Home · Needs you Watching 11 numbers * * ### Only small teams since 14 September Trial to paid, by the week the trial ended *10% * *20% * *New pricing* ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 10 Aug 24 Aug 7 Sep 21 Sep 28 Sep * *Teams of 1 to 4 * *Teams of 5 or more **Adea ** 07:00 * * Trial to paid fell from 18% to 12% for trials that ended after 14 September. As many people try Kvikdesk, but fewer buy. About 11 fewer new customers a week See why Splitting by team size, country, plan and where trials came from ## What Adea watches in a SaaS business. From the first day, Adea learns what a normal week looks like for each number, launches and holidays included. It only speaks up when one leaves normal. - **Trials a week ** Where they came from, so a dead ad campaign shows on its own. **184 ** - **Trial to paid ** By team size, plan and source. Falls when something between sign-up and checkout breaks. **12% ** - **Set up in the first 3 days ** New accounts that reach the first moment your product is useful. **64% ** - **Weekly active accounts ** Accounts that used the product this week. A slow fall shows before cancellations do. **2,906 ** - **Monthly recurring revenue ** New, expansion and churned revenue, from the payments themselves. **€61,400 ** - **Accounts cancelled ** With what they used before they left, so you can see who to call next. **9 ** * *Normal range * *Outside normal Last four weeks ## Ask like you'd ask a colleague. No dashboards to build first. Write the question, and the answer comes in seconds with where it came from. More questions owners ask - Which accounts used the product less this month than last? - What did customers who cancelled have in common? - How much revenue came from upgrades last quarter? - Which sign-up sources bring customers who stay? Asked in plain words Which features did trials that bought use in their first three days? The answer Trials that bought set up the email inbox far more often: 82%, against 31% for those that didn't. Email inbox ** ** 82% 31% of those that didn't buy Invited a colleague ** ** 64% 22% of those that didn't buy Saved replies ** ** 47% 19% of those that didn't buy Live chat ** ** 28% 24% of those that didn't buy From your product database: 1,474 trials that ended 10 August to 4 October, and what they did in their first three days. ## Lists your team works through. When an answer is a group of accounts, Adea turns it into a list that keeps itself up to date. Each row has an owner and a status. - **31 ** in the list today ### Trials ending this week that saw the pricing page People who looked at the price and haven't decided yet. Worked by: Mads, sales - **54 ** in the list today ### Accounts using it less than last month A quiet account today is a cancellation next month. Worked by: Customer success - **7 ** in the list today ### Failed renewals Cards declined at renewal, with the amount and the account owner. Worked by: Finance ## Works with what you run on Adea reads your product database, your payments and your code. It only reads, and your first numbers arrive the same day. - PostgreSQL A user that can only read - MySQL A user that can only read - BigQuery A read-only service account - Snowflake A user that can only read - Amazon Redshift A user that can only read - Stripe A read-only API key - GitHub Install the GitHub app - Slack Install the app [Every integration](https://adea.app/integrations) ## Questions owners ask ### Do we have to set up events or tracking first? No. Adea reads the database your product already writes to: accounts, plans, payments and what people do. If something isn't recorded there, it tells you so instead of guessing. ### Can Adea tell which release moved a number? Yes, if you connect your code. Adea lines up releases, price changes and campaigns against the days a number moved, and tells you which one fits and how sure it is. ### Can Adea change anything in our product or database? No. It connects with a user that can only read, and every query is checked before it runs. It writes drafts and lists; your team decides what happens next. ### Does our data train an AI model? No. Your data and your questions are never used to train AI, by us or by the AI providers we use. ## See what Adea finds in your product. Connect your database for free. No card, and Adea can only read. [Start free](https://adea.app/signup?for=saas&industry=saas) [Book 20 minutes](mailto:hello@adea.app?subject=20%20minutes%20about%20Adea) ## Other kinds of business - [**Shops ** Shopify, WooCommerce and Magento.](https://adea.app/industries/webshops) - [**Your own platform ** You built your own app or service. Adea reads its database and its code.](https://adea.app/industries/own-platform) - [**Fitness and gyms ** Members, classes and check-ins.](https://adea.app/industries/fitness) - [**Bookings and rentals ** Bookings, capacity and no-shows.](https://adea.app/industries/bookings) - [**Subscriptions ** Boxes, memberships and renewals.](https://adea.app/industries/subscription) - [**Marketplaces ** Buyers, sellers and listings.](https://adea.app/industries/marketplaces) - [**Clinics ** Appointments, staff and no-shows.](https://adea.app/industries/clinics) - [**Restaurants ** Covers, bookings and bills.](https://adea.app/industries/restaurants) - [**Agencies ** Hours, projects and invoices.](https://adea.app/industries/agencies)