--- title: "Adea for subscription businesses · Adea" description: "Adea watches your renewals, failed payments, pauses and cancellations every night, tells you the morning something moves, and finds out why, so a failed payment doesn't turn into a lost subscriber." url: https://adea.app/industries/subscription --- [Solutions](https://adea.app/industries) # Catch a failed renewal before it becomes a goodbye. A batch of expired cards, a reminder that stopped, a price that pushed people to pause. Adea checks every renewal and every subscriber's next step each night, tells you what changed and why, and gives you the list of subscribers to reach. [Start free](https://adea.app/signup?for=subscriptions&industry=subscriptions) [See the demo](https://adea.app/demo) [Book 20 minutes](mailto:hello@adea.app?subject=20%20minutes%20about%20Adea) Free plan No card Read-only access Bønnebudet * *Home · Needs you Watching 10 numbers * * ### Expired cards why yesterday's payments failed 1 October To renew **8,410 ** subscriptions Paid **8,132 ** 96.7% Failed **278 ** 3.3%, three times as many Paid on the retry **… ** on Saturday * ** ** * Why the 278 failed Card expired ** ** 194 Not enough money ** ** 51 Declined by the bank ** ** 33 Active subscriptions 8,410 Failed payments 3.3% Paused this week 61 **Adea ** 07:00 * * Three times as many payments failed in yesterday's renewal: 278 of 8,410. Normally about 90. €5,282 a month See why Sorting the failed payments by reason ## What Adea watches in a subscription business. From the first day, Adea learns your rhythm: renewal days, the summer pauses, the January rush. It only speaks up when a number leaves normal. - **Active subscriptions ** New minus stopped, every day, so a slow leak shows before the month ends. **8,410 ** - **Failed payments ** Per renewal and reason, so expired cards stand apart from empty accounts. **3.3% ** - **Paused this week ** A pause is often the step before a cancellation. **61 ** - **Cancelled this month ** With the reason given and the delivery number they stopped at. **2.4% ** - **New subscribers a week ** Moves with campaigns and gift cards, and shows what an offer really brought. **164 ** - **Restarted after a pause ** Of everyone whose pause ended this month. **58% ** * *Normal range * *Outside normal Last four weeks ## Ask like you'd ask a colleague. No reports to build. Write the question, and the answer comes in seconds with where it came from. More questions owners ask - Which subscribers skipped two deliveries in a row? - How many paused in the summer and never came back? - What did the autumn gift cards turn into? - Which coffees do the subscribers who stay longest choose? Asked in plain words Why do subscribers cancel, and when? The answer Most cancel around their third delivery, and the most common reason is too much coffee at home. Too much coffee at home ** ** 38% Most of them after the 3rd delivery Too expensive ** ** 24% Moving or travelling ** ** 16% Didn't like the taste ** ** 12% From your subscriptions: 487 cancellations with a reason given, April to September. ## Lists your team works through. When an answer is a group of subscribers, Adea turns it into a list that keeps itself up to date. Each row has an owner and a status. - **63 ** in the list today ### Expired cards, not yet updated A mail, then a call to the ones worth most. Worked by: Louise, customer service - **61 ** in the list today ### Pause ends this week A reminder of what's in the next box makes a restart more likely. Worked by: The newsletter - **212 ** in the list today ### Third delivery on the way The moment most cancel. A good time to ask if the amount is right. Worked by: Louise, customer service ## Works with your subscriptions Your subscription system's database, your payments and your shop. Adea only reads. - PostgreSQL A user that can only read - MySQL A user that can only read - Stripe A read-only API key - Shopify Coming - WooCommerce Coming - e-conomic A read-only API key - Google Sheets Sign in and allow reading - Klaviyo A read-only API key - Slack Install the app [Every integration](https://adea.app/integrations) ## Questions owners ask ### Can Adea charge cards or change subscriptions? No. Adea only reads. It finds the payments that failed and why, writes the mails, and your team decides what goes out. ### Does Adea work with Stripe? Yes. Connect Stripe with a sign-in that only allows reading, and Adea sees every renewal, failure and retry next to your subscriptions. ### Can Adea tell me who is about to cancel? It can list the subscribers who are doing what the ones who left did first: skipping deliveries, pausing, a failed payment. It doesn't guess; every name on the list has a reason you can see. ### Who in my team can see subscribers' names? You decide. On Pro and Business you can hide names and contact details from some people, so they see the numbers but not who's behind them. ## See what Adea finds in your renewals. Connect your subscriptions for free. No card, and Adea can only read. [Start free](https://adea.app/signup?for=subscriptions&industry=subscriptions) [Book 20 minutes](mailto:hello@adea.app?subject=20%20minutes%20about%20Adea) ## Other kinds of business - [**Shops ** Shopify, WooCommerce and Magento.](https://adea.app/industries/webshops) - [**Your own platform ** You built your own app or service. Adea reads its database and its code.](https://adea.app/industries/own-platform) - [**Fitness and gyms ** Members, classes and check-ins.](https://adea.app/industries/fitness) - [**Bookings and rentals ** Bookings, capacity and no-shows.](https://adea.app/industries/bookings) - [**SaaS ** Trials, accounts and usage.](https://adea.app/industries/saas) - [**Marketplaces ** Buyers, sellers and listings.](https://adea.app/industries/marketplaces) - [**Clinics ** Appointments, staff and no-shows.](https://adea.app/industries/clinics) - [**Restaurants ** Covers, bookings and bills.](https://adea.app/industries/restaurants) - [**Agencies ** Hours, projects and invoices.](https://adea.app/industries/agencies)