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Find out why a number moved

Ask “Why?” on an insight, and Adea tests the likely causes and says which one fits.

Tap Find out why on any insight. Adea looks at what could explain the move, such as a price change, a campaign, the calendar or something your team shipped, and tells you which cause fits best and how sure it is.

Every answer shows the numbers behind it, so you can check it yourself. A deeper look like this uses one Deep credit, and Adea tells you before it starts.

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