Know which change moved your conversion.
A new price list, a new onboarding step, a release on a Thursday. Adea checks your trials, accounts and revenue every night, tells you when a number moves and which change did it, and gives your team the accounts to talk to.
Free planNo cardRead-only access
Only small teams
since 14 SeptemberTrial to paid, by the week the trial ended
Teams of 1 to 4Teams of 5 or more
Trial to paid fell from 18% to 12% for trials that ended after 14 September. As many people try Kvikdesk, but fewer buy.
What Adea watches in a SaaS business.
From the first day, Adea learns what a normal week looks like for each number, launches and holidays included. It only speaks up when one leaves normal.
- Trials a weekWhere they came from, so a dead ad campaign shows on its own.184
- Trial to paidBy team size, plan and source. Falls when something between sign-up and checkout breaks.12%
- Set up in the first 3 daysNew accounts that reach the first moment your product is useful.64%
- Weekly active accountsAccounts that used the product this week. A slow fall shows before cancellations do.2,906
- Monthly recurring revenueNew, expansion and churned revenue, from the payments themselves.€61,400
- Accounts cancelledWith what they used before they left, so you can see who to call next.9
Normal rangeOutside normalLast four weeks
Ask like you'd ask a colleague.
No dashboards to build first. Write the question, and the answer comes in seconds with where it came from.
More questions owners ask
- Which accounts used the product less this month than last?
- What did customers who cancelled have in common?
- How much revenue came from upgrades last quarter?
- Which sign-up sources bring customers who stay?
Which features did trials that bought use in their first three days?
The answer
Trials that bought set up the email inbox far more often: 82%, against 31% for those that didn't.
Lists your team works through.
When an answer is a group of accounts, Adea turns it into a list that keeps itself up to date. Each row has an owner and a status.
- 31in the list today
Trials ending this week that saw the pricing page
People who looked at the price and haven't decided yet.
Worked by: Mads, sales
- 54in the list today
Accounts using it less than last month
A quiet account today is a cancellation next month.
Worked by: Customer success
- 7in the list today
Failed renewals
Cards declined at renewal, with the amount and the account owner.
Worked by: Finance
Works with what you run on
Adea reads your product database, your payments and your code. It only reads, and your first numbers arrive the same day.
PostgreSQLA user that can only read
MySQLA user that can only read
BigQueryA read-only service account
SnowflakeA user that can only read
Amazon RedshiftA user that can only read
StripeA read-only API key
GitHubInstall the GitHub app
SlackInstall the app
Questions owners ask
Do we have to set up events or tracking first?
No. Adea reads the database your product already writes to: accounts, plans, payments and what people do. If something isn't recorded there, it tells you so instead of guessing.
Can Adea tell which release moved a number?
Yes, if you connect your code. Adea lines up releases, price changes and campaigns against the days a number moved, and tells you which one fits and how sure it is.
Can Adea change anything in our product or database?
No. It connects with a user that can only read, and every query is checked before it runs. It writes drafts and lists; your team decides what happens next.
Does our data train an AI model?
No. Your data and your questions are never used to train AI, by us or by the AI providers we use.
See what Adea finds in your product.
Connect your database for free. No card, and Adea can only read.