Catch a failed renewal before it becomes a goodbye.
A batch of expired cards, a reminder that stopped, a price that pushed people to pause. Adea checks every renewal and every subscriber's next step each night, tells you what changed and why, and gives you the list of subscribers to reach.
Free planNo cardRead-only access
Expired cards
why yesterday's payments failed1 October
Why the 278 failed
Three times as many payments failed in yesterday's renewal: 278 of 8,410. Normally about 90.
What Adea watches in a subscription business.
From the first day, Adea learns your rhythm: renewal days, the summer pauses, the January rush. It only speaks up when a number leaves normal.
- Active subscriptionsNew minus stopped, every day, so a slow leak shows before the month ends.8,410
- Failed paymentsPer renewal and reason, so expired cards stand apart from empty accounts.3.3%
- Paused this weekA pause is often the step before a cancellation.61
- Cancelled this monthWith the reason given and the delivery number they stopped at.2.4%
- New subscribers a weekMoves with campaigns and gift cards, and shows what an offer really brought.164
- Restarted after a pauseOf everyone whose pause ended this month.58%
Normal rangeOutside normalLast four weeks
Ask like you'd ask a colleague.
No reports to build. Write the question, and the answer comes in seconds with where it came from.
More questions owners ask
- Which subscribers skipped two deliveries in a row?
- How many paused in the summer and never came back?
- What did the autumn gift cards turn into?
- Which coffees do the subscribers who stay longest choose?
Why do subscribers cancel, and when?
The answer
Most cancel around their third delivery, and the most common reason is too much coffee at home.
Lists your team works through.
When an answer is a group of subscribers, Adea turns it into a list that keeps itself up to date. Each row has an owner and a status.
- 63in the list today
Expired cards, not yet updated
A mail, then a call to the ones worth most.
Worked by: Louise, customer service
- 61in the list today
Pause ends this week
A reminder of what's in the next box makes a restart more likely.
Worked by: The newsletter
- 212in the list today
Third delivery on the way
The moment most cancel. A good time to ask if the amount is right.
Worked by: Louise, customer service
Works with your subscriptions
Your subscription system's database, your payments and your shop. Adea only reads.
PostgreSQLA user that can only read
MySQLA user that can only read
StripeA read-only API key
ShopifyComing
WooCommerceComing
e-conomicA read-only API key
Google SheetsSign in and allow reading- KlaviyoA read-only API key
SlackInstall the app
Questions owners ask
Can Adea charge cards or change subscriptions?
No. Adea only reads. It finds the payments that failed and why, writes the mails, and your team decides what goes out.
Does Adea work with Stripe?
Yes. Connect Stripe with a sign-in that only allows reading, and Adea sees every renewal, failure and retry next to your subscriptions.
Can Adea tell me who is about to cancel?
It can list the subscribers who are doing what the ones who left did first: skipping deliveries, pausing, a failed payment. It doesn't guess; every name on the list has a reason you can see.
Who in my team can see subscribers' names?
You decide. On Pro and Business you can hide names and contact details from some people, so they see the numbers but not who's behind them.
See what Adea finds in your renewals.
Connect your subscriptions for free. No card, and Adea can only read.